Beauty of Joseon

Beauty of Joseon is a Korean skincare brand that has taken the global beauty world by storm by reviving traditional Hanbang (Korean herbal medicine) ingredients for modern skincare. Drawing inspiration from the beauty secrets of Korea's Joseon dynasty, the brand creates products that combine centuries-old wisdom with contemporary formulation science.

The Hanbang Heritage

The Joseon dynasty, which ruled Korea for over 500 years, developed sophisticated beauty rituals using precious natural ingredients. Beauty of Joseon honours this heritage by incorporating traditional Hanbang ingredients like ginseng, rice, propolis, and traditional herbal extracts into effective modern formulations. The result is skincare that offers both the time-tested benefits of Korean herbal traditions and the proven efficacy of contemporary active ingredients like niacinamide, snail mucin, and panthenol.

Beauty of Joseon Products at Medpak

At Medpak, we offer an extensive Beauty of Joseon collection. The bestselling Relief Sun Rice + Probiotics SPF50+ has achieved cult status for its elegant finish and skin-nourishing formula, also available in Aqua-Fresh version. For sun protection on the go, the Matte Sun Stick and Ginseng Moist Sunscreen provide convenient options.

The serum range addresses multiple concerns: Glow Serum with propolis and niacinamide for radiance, Glow Deep Serum with rice and alpha-arbutin for brightening, Revive Serum with ginseng and snail for anti-aging, Calming Serum with green tea and panthenol for soothing, and Light On Serum with centella and vitamin C for luminosity. The Hanbang Serum Discovery Kit lets you try them all.

Cleansers include the Ginseng Cleansing Oil, Radiance Cleansing Balm, Refreshing Face Wash Gel, and Apricot Blossom Gel Scrub. For hydration and treatment, find the Ginseng Essence Water, Dynasty Cream, Glow Replenishing Rice Milk, Red Bean Gel Cream, and Jelloskin Massage Cream. The Revive Firming Eye Serum targets the delicate eye area. Masks include the Red Bean Purifying Clay Mask, Ground Rice and Honey Glow Mask, and Centella Asiatica Sheet Mask.

Why Choose Beauty of Joseon

Beauty of Joseon has earned its phenomenal popularity by delivering products that genuinely work while offering an accessible price point. The brand proves that effective K-Beauty doesn't have to be complicated or expensive, with products that suit a range of skin types and concerns. For anyone seeking to experience the best of Korean skincare tradition and innovation, Beauty of Joseon is an essential discovery.